Services
As a content marketing consultant, I offer support to agencies and clients on short or long-term projects that require a fresh set of creative eyes, be that at pitch stage or work in progress. I know how to manage limited budgets without compromising on the realisation of a ‘big idea’ and I can ensure the best return for any investment. I am a storyteller at heart, and I’m highly skilled and able in the fields of prospecting, presenting, content auditing, strategic ideation, client and project management, team-leadership and communication. I am a natural born leader and my ability to unite and mobilise a hardworking team is one of my greatest skills.
Prospecting & Client Management
I am comfortable with communicating, negotiating and collaborating with a vast array of personalities, be they team-members or clients. I have prospected both blindly and via cross-agency opportunity-creation and having worked in the Middle East and India I have gained vast experience in the nuances of cultural business practices. I pride myself on my ability to build long-lasting and mutually beneficial relationships. I have a wide Linkedin network and have found this platform to be an important tool for prospecting.
Content Auditing
I have conducted various content audits for a wide variety of clients covering both quantitative and qualitative data, stakeholder traffic lighting, SWOT analysis, competitive set, objective assessment and content strategizing. It is often the case that businesses use a multi-agency structure across their various customer touchpoints resulting in inconsistency of message and tone of voice which can be identified with a content audit and then rectified with a content hub strategy.
Skill 5
I have conducted various content audits for a wide variety of clients covering both quantitative and qualitative data, stakeholder traffic lighting, SWOT analysis, competitive set, objective assessment and content strategizing. It is often the case that businesses use a multi-agency structure across their various customer touchpoints resulting in inconsistency of message and tone of voice which can be identified with a content audit and then rectified with a content hub strategy.
Ideation
I believe that my creative thinking, passion for knowledge and inspirational leadership create the perfect environment for unique content ideas for any industry sector, be it retail, lifestyle, travel, governmental or non-profit. I am highly motivated and my belief in the strength of collaboration can bring a new sense of purpose and perspective to any team. Having started my career as a writer and content generator I have the unique ability to see any objective through a creative and commercial lens.
Credentials Presenting & Pitching
Throughout my career I have been extremely comfortable presenting credentials to new prospects or participating in converged media pitches. I can work well on my own, with a small team or within a multi-agency network to create unique, innovative and exciting content proposals that are customer-centric and CTA-driven. I am proficient in building strategic and creative presentations in Keynote or Powerpoint, as well as presenting them to small or large audiences.
Skill 6
I have conducted various content audits for a wide variety of clients covering both quantitative and qualitative data, stakeholder traffic lighting, SWOT analysis, competitive set, objective assessment and content strategizing. It is often the case that businesses use a multi-agency structure across their various customer touchpoints resulting in inconsistency of message and tone of voice which can be identified with a content audit and then rectified with a content hub strategy.
